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NBCUniversal Upfront 2023

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This was the 4th consecutive year working with HudsonGray and NBCUniversal to produce the annual NBCU Upfront presentation at Radio City Music Hall. This presentation was packed with live musical performances from Nick Jonas, Reba McEntire & Grace Potter with a very special "Magic moment" from Bravo Network.

We worked with the Bravo team to create a “Magic Show Moment” event live onstage. We collaborated with magicians, scenic vendors, technical staff, designers and celebrity talent to produce the magic moment onstage.

The directive was to create a "magic moment" to reveal a Bravo celebrity who would then introduce new Bravo IP to the audience. This moment required a design of a custom scenic piece which revealed the Bravo celebrity out of thin air. We worked with local magicians and scenic shops to create the right design. We then curated the moment onstage; adding music, lighting effects, LED visuals and "Vegas style" dancers to create a moment that left the audience wondering how it all happened.

Throughout the rest of the Upfront event;

- We collaborated with content teams around the globe to create visuals that complimented the musical artist's performance as well at the look and feel of the entire presentation.

- Drafted staging documents for celebrity talent and presenters involved in the event. These documents served as important resources to Radio City staff and stage management to make sure that the tech process and presentation would run as efficiently as possible.

- Worked with NBCU to ensure that staging effectively showcased the overall goals of the event.

- Collaborated with special effects departments (from pyrotechnics to lighting) to elevate the musical performances of Nick Jonas, Reba McEntire and Grace Potter.

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RICHARD GATTA

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Copyright © 2007 by Richard Gatta | All Rights Reserved. Official Website 

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